Founder and CEOJustin Zhu
MilestonesFounded 2013Partnered 2018
Other InvestorsCharles Rivers VenturesIndex Ventures
Status - Active
Marketing Automation Software
Iterable is an omni-channel enterprise marketing automation software (MAS) platform that enables the world's leading brands to achieve true omni-channel relevance at scale.
Iterable’s platform allows the modern day marketing professional to intuitively design multi-tier marketing campaigns, and target consumers across various mediums such as email, SMS, push, in-app, and direct mail. Using contextual, demographic, and behavior-driven data, Iterable provides marketers with granular segmentation capabilities to design highly-targeted marketing campaigns that engages consumers throughout the entire consumer lifecycle. Iterable’s user-friendly interface allows marketers to create such campaigns with minimal IT and engineering support. Customers include Spotify, Zillow, SeatGeek, and Box to name a few.